As the lead AKQA client services representative for Nike, I led the creation of the APAC (Asia Pacific) Ignite campaign to help digitally tell the story of how great game changing moments in football are born.

The story was told on Nike.com, social media and third-party partners and unfolded across 4 months. Each month there was a reveal of a technical skill, brought to life with content that helped consumers learn, understand, and practice the specific drill at home.

The consumer journey consisted of pdf drills that could be downloaded, how-to videos and a challenge to invite consumers to beat the pros. Each skill package included Nike world class players and coaches to showcase the drill done by experts in order to bring authenticity and validity to the content.

The Athletes

  • Ronaldo (Manchester United)

  • Robinho (Real Madrid)

  • Ronaldinho (Barcelona)

  • Tevez (Manchester United)

  • Pato (Milan)

  • Nani (Manchester United)

  • Fabregas (Arsenal)

  • Gatuso (Milan)

  • Robbie Kean (Hotspur)

  • Torres (Atletico Madrid)

  • Mascherano (Liverpool)

Nike Ignite Football