Developed to give you a customized performance fit, the Nike Adapt BB was the first power lacing shoe built for basketball. With the ability to instantly change your fit, Adapt BB offered performance benefits to help your foot stay relaxed or locked-in for distraction free-play.

I led the end-to-end Adapt BB app experience from concept, prototyping, testing, to development, for iPhone and Apple Watch. By integrating hardware, software and firmware, we built a one-of-kind personalization experience with independent fit adjustments, play mode settings, light color, and automatic foot-gestures.