The ACG line had experienced growth globally, to keep that momentum, Nike created the first ever ACG boot collection. As the AKQA client services lead, I led a cross-functional team in driving a differentiated and ownable position for the boots new lunar technology and upgraded materials, that told their story and drove demand, while showcasing the obsession of craftsmanship and details of each individual boot.

The story was brought to life on nikesportswear.com via a consumer journey that showcased a product carousel that could be toggled to each individual boot in order to discover the product benefits.